SmartLaundry dashboard displaying orders categorized by status: Draft, Accepted, In Progress, Ready.
About SmartLaundry

Built to grow repeat orders for service businesses.

SmartLaundry automates customer retention through Apple Wallet loyalty and targeted offers. Founded by Anton Nabiullin, we help pickup-and-delivery laundries, restoration, repair, and car detailing firms in Dubai and the UAE increase revenue from existing customers.

Our mission

Automate retention. Increase repeat orders.

SmartLaundry helps service businesses in Dubai and the UAE turn one-time customers into loyal repeat clients. We do this through Apple Wallet loyalty programs and intelligent automated offers that keep customers coming back without the manual work.

Meet the team

Built by operators, for operators

We understand service businesses because we've built software that solves real problems. Our team brings expertise in loyalty platforms, customer retention, and scaling service operations across Dubai and the UAE.

Founder and CEO

Anton Nabiullin

Anton built SmartLaundry to solve the retention challenge he saw across service businesses in Dubai. He leads product vision and strategy for helping laundries and service firms turn one-time customers into loyal repeat orders.

Product and Strategy Lead

Sarah Al-Mansouri

Sarah partners with service business owners to understand their biggest challenges. She shapes SmartLaundry's roadmap based on real operator feedback and market needs across pickup-and-delivery laundries, restoration, and repair sectors.

Customer stories

Service businesses increasing repeat orders

SmartLaundry helps owners automate loyalty and drive consistent repeat business through Apple Wallet offers.

We run a pickup-and-delivery laundry in Dubai, and we saw repeat orders jump in the first month. Setup took less than a day, the Apple Wallet integration was seamless, and customers actually save the pass and use the offers. The automated reminders bring lapsed clients back, and my team didn’t need new training—it’s simple and it works.

Fatima Al Mansouri, laundry business owner

Fatima Al Mansouri

Owner, Premium Laundry Services, Dubai

Automation saved us hours every week. No more manual loyalty tracking. Customers get personalized offers, and we get predictable revenue. That's the win.

Ahmed Hassan, restoration business owner

Ahmed Hassan

Founder, Luxury Shoe Restoration, Dubai

Our customers loved the Wallet feature. It's right there on their phone. We're booking more repeat appointments because they actually see our offers.

Sarah Williams, car detailing manager

Sarah Williams

Manager, Express Car Detail, UAE

SmartLaundry connected us with our repeat customers in a way spreadsheets never could. The platform does the heavy lifting. We focus on service quality.

Rajesh Patel, pickup and delivery service owner

Rajesh Patel

Owner, Fast Track Pickup & Delivery, Dubai

The retention lift is real. Customers who get our automated offers order 40% more often. It's become core to how we operate.

Lina Khalil, garment care operations lead

Lina Khalil

Operations Lead, Elite Garment Care, Abu Dhabi

We switched from chasing customers to having them come back naturally. SmartLaundry made customer retention feel effortless.

Marco Rossi, laundry proprietor

Marco Rossi

Proprietor, Premium Laundry, Dubai

Impact & Results

Proven results for service businesses across the UAE

SmartLaundry helps pickup-and-delivery laundries, restoration firms, repair shops, and detailing studios increase repeat orders and automate customer retention.

3x

Increase in repeat orders

Service businesses using SmartLaundry see customers come back more frequently through Apple Wallet loyalty.

70%

Higher engagement rates

Automated offers and loyalty rewards drive customer action without manual follow-up required.

50+

Businesses onboarded

Laundries, restoration studios, repair shops, and detailing firms across Dubai and the UAE already generating more revenue.

24h

Average time to first repeat order

SmartLaundry accelerates customer return with instant, personalized offers delivered via Apple Wallet.

See SmartLaundry in action

Book a demo and discover how to turn customers into repeat clients with Apple Wallet loyalty.